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01 Feb 2016
Digital signage
Hybrid (or interactive) digital displays are the latest trend in reason for purchase advertising. It's hard to believe that a technology like digital displays, that's still considered by a few to be in its infancy, has moved into a "2.0" phase, but this is often a field known for rapid innovation.

digital display
Much like Web 2.0, this latest incarnation of digital displays concentrates on interactivity to engage viewers and obtain them participating in the information displayed on the signs. So, how can it work and what benefits does it bring? We'll answer those questions here.

Getting Viewers Involved

Volumes have already been written about the effectiveness of digital displays. We know that they attract a great deal more...